Virginia’s Insurance Marketplace
As scriptwriter, video producer, and creative director for Virginia’s Insurance Marketplace, I helped shape the brand from the ground up — establishing its identity, voice, and visual tone. I led the creation of all written content, including the website, promotional campaigns, and partner communications. I also developed and produced award-winning TV spots and communications campaign that introduced the brand to Virginians in a clear, engaging, and memorable way. The result: a cohesive, accessible brand that connects with audiences across every touchpoint.
As copywriter and creative director for the Virginia Cannabis Control Authority’s Safe Driving PSA, I helped develop a concept that used humor and nostalgia to deliver a serious message. The animated spot played off the countless nicknames for marijuana used over the decades — highlighting that no matter what you call it, driving high is dangerous and illegal. With a clever script and vibrant visuals, the campaign aimed to engage a broad audience while reinforcing responsible behavior on the road.
Virginia Cannabis Control Authority
Virginia Department of Health
For the Virginia Department of Health’s "Curb The Crisis" campaign, I helped raise awareness about opioid addiction and recovery resources throughout the state. The campaign included an animated explainer on safe medication storage and disposal, as well as a powerful testimonial video featuring a former user’s personal journey through addiction and recovery. Both pieces were designed to educate, reduce stigma, and connect Virginians with life-saving information. Through compelling storytelling and clear messaging, the campaign brought empathy and urgency to a critical public health issue. Along with video and social strategy, I served as the copywriter for their website content.
I led Reingold Inc.’s 40th anniversary announcement and rebrand rollout, blending celebration with storytelling. I crafted a campaign that unveiled the new logo and branding while paying tribute to the company's 1985 origin through bold, era-inspired visuals. The result was a nostalgic yet forward-looking tribute that honored Reingold’s legacy and energized its future.
Reingold, Inc.
This PSA provided a clear and engaging overview of the Office of Patient-Centered Care’s mission and the Whole Health approach to care, emphasizing personalized, proactive healthcare for veterans. With a thoughtful narrative and visually compelling direction, the PSA helped broaden awareness and understanding of a transformative model for veteran wellness.